FUNKY SIGNS 3-YEAR LICENCE DEAL WITH RKW FOR HOUSEWARES AND COOKWARE
October 06, 20212 min read
Wednesday 6th October 2021
The Funky Appliance Company (Funky) has signed a 3-year licence deal with Europe’s leading SDA and Housewares distributor RKW for the brand to branch out into housewares and cookware. RKW will have the exclusive global rights for the Funky brand in these categories and will launch a range of Funky storage in February 2022, to include a bread bin, a 3 canister set, a kitchen roll holder and a mug tree. This new range will be available in six colours: Chrome, Cream, Rose Gold Pink, Black, White and Copper to match the new range of Funky appliances.
This will be followed by a range of Funky cookware which is expected to launch in July 2022. A range of Funky bins and Funky knives will follow at a later date. Rob Sutton, Managing Director of RKW commented, “we are already seeing that Funky appliances are selling well and have been well received in the marketplace. The Funky Toaster and Funky Kettle in particular have got off to a very strong start, as customers have been attracted by their unique looks. We think the next 12 months will see things move really quickly for the Funky brand and were keen to offer our expertise in housewares and cookware. We are delighted to have signed a 3-year licence deal and are looking forward to working closely with the team at Funky to deliver an exciting range of products.”
Joe Sillett, CEO of The Funky Appliance Company added, “It’s very clear that Rob and his team at RKW have excellent sourcing capabilities and expertise when it comes to housewares and cookware. We see this licence deal as a natural extension to our distribution partnership – both parties are winners. RKW get to launch a fresh range of Funky housewares and cookware, which in turn will increase sales of Funky appliances and we get to work closely with a team of professionals who have vast experience in designing, sourcing and delivering excellent products. We will take the lead on designs and once the designs have been agreed, we are very confident that RKW will deliver fantastic products to the marketplace for us.”